AVA Sustainable Technology “Green IT” Partnerships In 2012, the year commencing the IL Electronics landfill ban AVA launched its sustainable technology or “Green IT” partnerships as an innovative collaboration of companies from the Chicagoland IT sector to assist AVA in offering e-Waste recycling point of contact as an 'added value service' to the IT services they already provide to business customers. This has become the case particularly with AVA's referral partners. Additionally, AVA began partnerships with computer repair and resale shops in and around Chicagoland to act specifically as “drop off “ sites serving consumers in these partners local business districts often resulting in creating new business customers in proportion to the electronics they accept, as the consumer gets to know the partner and the regular technology service they offer. Effective SEO results of AVA's website particularly on Google considerably boosts the traffic and hence new customer to these partners. These partnerships have created specific business advantages to both referral and drop off or co-location partners in addition to the Greening of their brands which is becoming an upcoming marketing strategy as well as a factor of compliance's. These opportunities should be a 'no brainer' for almost every IT or computer tech company or business but to AVA's amazement this isn't always the case. However more and more technology publications have in recent years been expanding on the economic and business case for technology sustainability. In July of 2011 Gartner Inc., the world's leading information technology research and advisory company based in Stamford CT issued a press release, “ Improving Sustainability Will Become a Top Five Priority for 60 Percent of Major Western European and North American CEOs by 2015” In that release Gartner says; ““Sustainability is no longer a ‘soft’ and tangential aspect to organization performance,” said Simon Mingay, research vice president at Gartner. “A sustainable approach to business activities is generating tangible business benefits for organizations today, through a combination of operational efficiencies and market growth opportunities.” Another recent news release from IT Manager Daily:”Green IT: Understanding its Business Value” by Megan Berry of the PBM Media Network writing about the business value of Green IT says the following; “Cost savings are a major reason why green IT has momentum. Reduced spending on equipment and energy, paper and ink, tax breaks and other financial incentives make green IT a practical way for companies to save money. Environmental regulations created to address climate change force businesses to be environmentally friendly. Consequently, new economic opportunities exist. Supplying and servicing energy efficient equipment and developing green technology are just some of the ways in which companies can grow revenue and fuel job growth in a low-carbon economy.” Additionally the article sites reasons why some IT companies have been slow to come on board the Green IT train: “Resistance to change, apathy, and competing priorities are universal problems. However, they can be overcome through education and leadership.The data needed to make informed decisions around green IT initiatives is often fragmented and must be collected and analyzed from a holistic point of view. Manual data collection makes it difficult to piece together a complete picture of a business’s carbon footprint.” Berry goes on to say. The resistance to Green IT that AVA has experienced with the IT firms it has outreached regarding the program seems to fall into the category of “competing priorities” mentioned in Ms. Berry's statements above. Most of the IT managers we have contacted see the ultimate sense in Green IT as regards the recycling aspect and appreciate a company that can make the process easy and seamless for them as AVA Recycling does. AVA Data Destruction & Customer Peace of Mind: A critical issue that must be addressed hand in hand with environmental sustainability is data destruction. Electronic recyclers by law must provide for secure data erasure as part of the collection / recycling process. AVA has a firm policy and practice which can be viewed on its website. In 2013 AVA has expanded this service to provide hard disk disabling on site for businesses that request the service. AVA plans to invest in portable equipment that can more easily start the destruction process. Ultimately most all of the hard drives we acquire are shredded through a certified process. A very small percent may if the drive has redeemable features will undergo the data overwrite process started by the Department of Defense in the 1980's also called the DOD method. AVA has found however that less than 2% of the drives it collects have reusable potential. In summary AVA's partnerships have been win – win relationships with no downsides for our partners. These Green IT partnerships have proven AVA's philosophy that environmental sustainability can go hand in hand with economic sustainability. We look forward to advancing these partnerships even expanding into additional fields and industries beyond technology centered markets and industries. For more on AVA recycling and the topics discussed click the links below. AVA Recycling Home page: http://www.avarecycling.com/ About AVA / Data Destruction: http://www.avarecycling.com/about-us.html AVA Partnerships: http://www.avarecycling.com/partners.html Related links: http://www.avarecycling.com/Free-Pick-Up.html